The value of Big Data and it’s use in the Connected Car

Data is no small feat: The in-vehicle connected world has been attracting significant innovation and large amounts of investment, presenting a $200 billion market opportunities in North America and $500 billion globally.

According to IHS Automotive, a global market information and analytics company, growth in car commerce is estimated to yield more than $14.5 billion in revenue from automotive data assets by 2020. IHS Automotive forecasts there will be 152 million actively connected cars on global roads by 2020, where value from the connected car will be derived from a variety of Big Data assets such as diagnostics information, location, user experience (UX) and feature utilization, and adaptive driver assistance or autonomy/self-driving systems.

Author: Michal Lenchner

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