Predictive analytics can be used on social media data to better understand and react to customer behavior. Combining it with in-house data can yield deeper insights.
Although some companies are starting to use the powerful technology called predictive analytics on social media data, few are maximizing its value. Analyzing a blend of social media and data stored in-house is where the richest insights can be found, explains Information Builders’ Dan Grady in this interview, the first of two parts.
Author: Linda L. Briggs