The website TripAdvisor was founded in 2000 and is a travel website that offers reviews of travel-related content such as hotels, restaurants and attractions.
The website is all about user-generated content and is free to use for its users. It is supported by and advertising business model, which means that more visitors will mean more revenue. Hotels can purchase a display link to their own website and the amount of click-throughs are what determines whether or not a subscription is renewed. More visitors means more click-throughs, means more revenue.