Articles

How can TV ride the big data wave?

Better use of viewer data could transform how broadcasters and advertisers reach consumers. But where do you begin?

I recently wrote about how the TV industry should mine bigger data to stay connected with the digital audiences. Whilst online networks like YouTube and Netflix dominate the digital market, big data insights will help media companies transition into the new frontier, in light of a lack of growth for the traditional channels.

Source: theguardian.com
Author: Aki Tsuchiya

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