Marketing IT In-House: Truth Is Better Than Fiction

Honesty is the best policy with your in-house customers because you have to live with them. At the same time, getting to know your own product so you can tell the truth about it is a journey in itself.

Marketers often excuse dishonesty when they’re selling BI (or anything else). Many say, “It’s okay to stretch the truth because telling the truth isn’t enough to move most people to do what they should do — buy. If you have something they need, you owe it to them and to yourself to do everything in your power to get them to buy.”

Author: Max T. Russell

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