Customer data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry.

About 78% of online marketers are using big data to grow their customer database especially to help them understand the latest marketing trends that keep their products and services relevant to their potential leads and to achieve customer retention and loyalty. A survey on different enterprises revealed that more than 50% of the respondents view big data analytics as an important marketing strategy priority of their company in the next three years.

Source: smartdatacollective.com
Author: Jason Bowden