While media coverage focus on a few spectacular Big Data successes, giving the impression that Big Data analytics is “as easy as collecting some data, deploying an application or two and waiting for the ‘game-changing’ insights to start rolling in,”. 

The reality is that the average project returns just 55 cents for every dollar invested, according to Wikibon’s just-published Big Data Analytics Survey 2014 by analysts Jeff Kelly, David Floyer and Ralph Finos, This does not mean that Big Data lacks value or that companies should ignore it. The spectacular success stories of companies transforming by applying Big Data are true, and survey respondents expect to realize $3.50 on average for every dollar invested over the next three to five years.

Source: siliconangle.com
Author: Bert Latamore