To tap into the full potential of big data with analytics, the most successful firms are putting the power of analytics into the hands of front-line employees to ensure that insight is available where it is needed most – interacting with customers, prospects, suppliers partners, and other key groups.

Equipping front-line workers with analytics is the most common attribute of those companies that are bolstering business performance through a holistic approach to business intelligence, according to a recent research report from Aberdeen Group. Aberdeen defines a holistic approach as one that values data collection, information assembly, and insight deliver as a cohesive philosophy.

Source: spotfire.tibco.com