Data visualization is a term mostly associated with big brands and corporations.
Companies like Target, Deloitte, GitHub and Time Warner Cable all use data visualization tools to analyze and interpret information about their customers, allowing them to better target their marketing and sales efforts, improve internal processes. For many small businesses, data visualization is still a foreign concept, more of a buzz word than a reality. Most of these companies don’t realize they are probably already utilizing data visualization. Anytime you turn information into some visual concept, like a bar graph or pie chart, you are creating data visualizations.
Author: Cameron Graham