Telling a Story with Analysis: 3 Visualization Tips for Presenters

Stories that utilize analysis are potentially everywhere in business.

Why are our customers defecting? What can we do to improve operational efficiency? Why are our employees turning over at such a high rate? Once the analysis is done, the question facing the analyst is often how to present the best story to engage the audience, leave an impression, and get them to take action. Story telling with data has evolved as the technology has evolved. Vendors that provide visualization software for data discovery, for instance, are now providing tools as part of the suite that might include storyboarding, collaboration, interaction, and dynamic updating. Sophisticated graphics such as maps and heat maps are increasingly included in these solutions.

Author: Fern Halper

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