Marketing IT In-House: Users Have to Know Why They’re There

Make sure users understand their roles in the enterprise before you begin a BI project.

 I used to think most of the “history of terrible communication between IT and BI users” — which my articles address — was IT’s fault. I’ve come to believe at least half of it is the responsibility of user management. Expert BI teams know that BI is as interpersonal as it is business-oriented and that BI projects flourish when there is a sustained, transparent conversation between IT and users.

Author: Max T. Russell

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