Contextualizing Big Data For The Everyday Business

Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here.

As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it. According to a Gartner report, through 2015, 85% of the Fortune 500 companies will fail to exploit big data for competitive advantage. As extraction of data becomes difficult, organizations will have to develop resources and strategies to tap into the unlimited potential of big data or else they can never really gain from the info-thick big data that holds the golden key to future success.

Author: Dan Newman

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