AT&T: Big Data Hype Confuses Executives

She may be at the heart of a major technical challenge, but AT&T’s Dr. Rubina Ohanian spends most of her time getting different business units on the same page and keeping executives’ expectations in check.

Ohanian, AT&T Inc. lead for big data, analytics and insight services for AT&T’s Internet of Things (IoT) solutions division, explained that technology is the least of the challenges when it comes to big data and analytics. In fact, the technology is already commoditized and adequate, if a company can afford to invest. Rather, the challenge is in people, organizations and culture, starting at the very top and going all the way down to job applicants.

Author: Sarah Reedy


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