Big data is bringing upon revolutionary changes in businesses.
Unlike in the past when the focus was on quantity, now it is about value. Businesses are analyzing data patterns to derive quality insights to not just improve customer experience, but to enhance efficiency of internal operations. In all, the focus is on becoming a data-driven business that is profitable and sustainable. The global market for big data is expected to grow from $14.8 bn to $46.3 bn by 2018, at an estimated CAGR of 25.52 percent during the forecasted period (Marketsandmarkets)
Author: Preeti S