I generally like precision, and I strive for it in my writing and thinking. It certainly helps in communicating ideas. However, I have been pretty relaxed in how I use the term, Big Data.
I’ve used the term to refer to the size of the data set (e.g., “We have Big Data.”). I have even used it to describe a method (e.g., “We are using a Big Data approach.”). Still other times, I have used it as a general label (e.g., “Big Data is the future.”). In a survey of Fortune 1000 technology executives, 30% of the executives found the term, Big Data, confusing and misleading and 53% said it was overstated. With my inconsistent use of the term, perhaps I am merely contributing to their dislike of the term.
Author: Bob Hayes