You probably already know ‘Big Data’ is top of mind heading into 2015. How could you not?
You are hearing about it constantly from vendors and journalists alike (guilty as charged). And you know what that hype says, right? Big data is going to provide all the answers, make your companies run more efficiently and help you make brilliant, data-driven decisions that give your organization a sharp competitive edge. To some extent that’s true, but like like any over-hyped technology, many companies find implementation is hard and the reality is very different from the hype. They may have figured out effective ways to collect and process the data, but putting it to work it to make better decisions is another matter.
Author: Ron Miller