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Big Data Analytics: Some Trends and Predictions

While big data and data analytics has been in the forefront of providing insights and predictive power to businesses, digital analytics is now a vital ingredient in the planning process, as it provides tremendous insights on consumer behavior and market dynamics to managers and decision makers.

Durjoy Patranabish, Sr. VP – Analytics, Blueocean Market Intelligence, states, as each aspect of a customer journey is now being monitored and metered real time, the role of data analytics has evolved from a value added exercise within departments and business functions to now being prioritized to enterprise wide implementation. Patranabish sees 2015 as the year where organizations will make greater use of real time data available to them by increase their investments in optimization analytics, visualization to ease the decision making process and optimize the operations as and when it happens.

Source: cxotoday.com

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