Big Data Meets Mobile: Simpler Choices On Smaller Screens

As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices.

In the age of more, we may soon see the twilight of search 15 years ago, the defining problem of the Internet age was how do I find the information I need? This gave birth to search engines. The problem today is ‘how do I find a choice that’s right for me? One that’s relevant and that’s personalised? The emerging dominance of mobile changes the landscape even more Think about it, mobiles are increasingly defining every aspect of our lives. Nearly 5 billion people now, access each other and the world through a mobile device.

Author: Suresh Shankar

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