Even if the term big data is overused to encompass more about the digital world than it should, there is no denying it’s relevance to today’s enterprises.
Companies have been forced to re-examine their data management strategies to make the most of the vast troves of data – both structured and unstructured – at their disposal. Many have implemented data infrastructure solutions to process the many terabytes of data that now course through multiple channels. This approach is necessary as it is clear that within these vast troves of data from connected digital devices are invaluable insights to drive marketing, pricing and other key business decisions. In short, no company can afford to ignore the potential of big data, and how that data is processed and analyzed can be a strategic advantage for those that do it well.