Big Data and mobile analytics: Ready to rule 2015

2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With 2015 fast approaching, prepare for big data’s total domination, as it, along with the Internet of Things, is set to be the focus of web and mobile.

It will become standard for businesses to try and benefit from it by analyzing as much as possible. But what it actually is and what it does isn’t always clear to app publishers. The number of mobile users is expected to increase in the coming years, with a greater dependency on mobile in general. By 2016, 61 percentof web traffic will come from wireless devices as opposed to desktops, contributing heavily to the growth of big data.

Author: Alon Even

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