Articles

Business Analytics Error: Learn from Uber’s Mistake During the Sydney Terror Attack

While the purpose of Business Analytics is to optimize outcomes, particular care should be taken in randomly applying analytical techniques while missing the very fundamentals of any business: “serving it’s customers.”

Recently, as a sad day of terror ended in Sydney, a bad case of Uber’s analytical approach to pricing came to light – an “algorithm based price surge.” Uber’s algorithm driven price surge started overcharging people fleeing the Central Business District (CBD) of Sydney following the terror attack.

Source: smartdatacollective.com
Author: RK Paleru

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