Data preparation is the unsung hero of big data analytics

Solutions that cleanse and prepare data will become more valuable as businesses look to spend more time analyzing it.

Saying that big data is hot today is as big an understatement as saying that the New England Patriots like to stretch the rules of football. It’s hard to go anywhere or speak to anyone without the term “big data” coming up. In fact, I flew to Milan and back this week and saw a big data story in the airline magazine. The term big data is a bit over-used, as it means different things to different people. But there’s one commonality to all the definitions, and that’s…(drumroll, please)…data! My statement above – that big data depends on data – seems very obvious, but success with analyzing big data requires more than just raw data. It requires good, quality data.

Author: Zeus Kerravala

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s