Are business leaders still relying on ‘gut instinct’ when it comes to data?

Despite the hype around big data and how the logic of analytics can drive business value, decision makers are still mostly relying on ‘gut instinct,’ suggesting that the hype still hasn’t translated to opportunity in the c-suite.

According to new research conducted by Rosslyn Analytics, only 23% of UK decision-makers closely align business strategy to data already held by their organisation. Less than half 44% of business leaders considered data a strategic asset, suggesting there is still some way to go for the importance of data to achieve widespread recognition.

Author: Chloe Green

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