As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it.
The Internet of Things (IoT) continues to evolve as more people use more wearable and connected devices. As a result, the availability of data is exponential. How can marketers wade through all of that information to find what’s actually valuable?
Author: Mike O’Brien