Let’s Get Our Facts Straight About Big Data Privacy

Which of the following statements would you say are true about (big) data privacy?  I’ve got nothing to hide. Privacy policies apply to data, not users. A single privacy policy will suffice for all your data. Anonymized data keeps my personal identity private. Privacy is dead.

The answer: None of them are true. Before I set the record straight on the above statements, let’s take a brief look at the world of data through four layers: users, data, applications, and platforms. Understanding these layers will be useful as we talk about privacy policies in the next section.

Author: Tamara Dull

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