Big Data: Why Facebook Knows Us Better Than Our Therapist

I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future?

While the movie sensationalizes the concept of technology meets humanity, that particular reality may not be too far away. Last month, researchers from University of Cambridge and Stanford University published a study. It concluded that Facebook could predict our personality more accurately than most of our close family, friends, and maybe even our therapist.

Author: Daniel Newman


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