Understanding Big Data – And Why It’s Vital For Big Business Decisions

Big data is such a complex and game-changing tool, it is not surprising that businesses are wary and sometimes confused by it.

The benefits are significant, and with so many potential uses, it is important that organisations fully understand it before engaging with it. While data does not always have to be “big”, a good way of describing this recent trend is multiple sets of data which are too large and complex to be processed through traditional tools.



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