Descriptive, Predictive And Prescriptive Analytics

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. 

(Stop! Don’t swipe the screen to another email just yet. This isn’t another quant geek’s discussion on the merits of causation and correlation, and it won’t make your eyes glaze over.  I’m writing this because the term “analytics” often gets generalized in industry surveys and analyst reports, as in “80% of marketers will invest in analytics next year.”  What does that mean?)

Author: David Baker

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