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The Eight Most Common Big Data Myths

The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy.

Data analytics and “Big Data” promise to revolutionise marketing. Most companies are sitting on tonnes of data from various sources: financial data, mobile data, transactional data, customer research data, behavioural data, social media data, etc.

Source: knowledge.insead.edu
Author: Joerg Niessing

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