As our lives have become increasingly online, our ever-expanding digital footprint combined with the explosion of information heralded by the internet has led to big data taking a high priority on the agenda for business.
The ability then to harness this wealth of data and convert it into deeper insights about customers, is a very valuable commodity and furthermore, a very real source of competitive advantage. How do businesses do this? Big data tools are an easy, effective and efficient way to help businesses analyse large amounts of digital information and more than ever, how organisations approach the challenges of big data will be key to their success.
Author: David Eaton