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Data-as-a-Service: Real-Life Examples of Companies Who Are Using DaaS to Boost Revenue

We’ve talked at length recently about the benefits of using Data-as-a-Service (DaaS) to target in-market consumers. DaaS is a process that leverages the modern data ecosystem and real-time data analytics to create a customized “always on” dataset.

It is completely changing the game for today’s marketers, fueling customer acquisition and retention strategies for marketers across all industries. DaaS combines a company’s first-party CRM (customer relationship management) data with real-time triggers and Hard-to-Find-Data (HTFD) sources to deliver better targeting and a stream of in-market consumers.

Source: smartdatacollective.com
Author: Larisa Bedgood

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