Everywhere we look today, big data is finally beginning to have an impact. Hospitals are using it to analyze patient populations, big pharma is using it to find new and better drugs faster, supply chain managers are squeezing more efficiency and timeliness out of their operations, retailers are connecting with customers in new and influential ways — the list is long and continues to grow daily.
While the headlines for big data are impressive, the use of traditional analytical methods could be leaving out hidden patterns. The amount of data organizations that are amassing is growing and only continues to accelerate. Traditional BI tools and reporting approaches are rapidly approaching their limitations in evaluating potentially billions upon billions of points of information.
Author: Rob Patterson