Pitching big data to the c-suite

My first big mistake was calling it big data,” said George Hamin, director of eBusiness and information for Subaru Canada. “Their eyes just glazed over.”

Hamin was recalling the puzzled looks he got from some bosses when he first brought up the idea that the automaker dipped its toes into the big data lake. This was probably before all the hype in the media about big data and many executives were still unfamiliar with the term.

Author: Nestor E. Arellano

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