Data Analytics: Starting Small Is Often a Winning Strategy

This post is part of an ongoing series that explores how organizations can use data and analytics to drive performance outcomes.

A client recently told us they were considering a large-scale analytics solution. They excitedly described all the new capabilities they will get, such as real-time reporting, integration of data across multiple platforms and parallel crunching of high-volume data. After probing a bit, we found that while the client was clearly excited about the program’s features and technological capabilities, they hadn’t yet identified the problem they were trying to solve. Moreover, they had no plan for what they would actually do with the data and insights.

Author: Sean Williams and Bill Petti

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