Articles

Big Data: How Netflix Uses It to Drive Business Success

Legendary Hollywood screenwriter William Goldman said “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.”

He was speaking before the arrival of the internet and Big Data, and since then, the streaming movie and TV service Netflix has based its business model on attempting to prove him wrong.

Source: smartdatacollective.com
Author: Bernard Marr

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