4 Breakthrough Uses for Big Data and Why You’ll Benefit From Them

Big data analytics used to be reserved for large enterprises with deep enough pockets to fund both the IT infrastructure and the data scientists necessary to derive insight from massive data collections. Sure, smaller companies might collect or gain access to big data, but getting actionable information from it was an enormous challenge.

Artificial intelligence and deep machine learning are two advances that are now allowing the general business community – including small and medium-sized enterprises – to get their arms around big data analytics. Smaller enterprises can now perform data analysis so they can visualize and make sense of data. The possibilities are endless and fascinating, and range far beyond intelligent marketing, which has long been a major focus of big data analytics.

Author: Mark van Rijmenam

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s