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Are You Ready for Personalized Predictive Analytics?

Predictive analytics have the potential power to “produce remarkable services and longer lives,” says James Heskett. But can businesses make bets in this area without first understanding the social consequences? What do YOU think?

In 2002, the film Minority Report introduced many of us to the world of predictive analytics. In it, an innovative technology allows Washington, D.C. to go without a murder for six years by helping Tom Cruise, chief of the Precrime Unit, to identify, arrest, and prosecute killers before they commit their crimes.

Source: hbswk.hbs.edu
Author: James Heskett

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