Articles

The End of BI for Marketing

Marketers are struggling to measure, report, and analyze their marketing performance in terms of business impact like never before. While it has become painfully clear that manual, error-prone spreadsheets simply don’t cut it in today’s complex media and consumer landscape, figuring out how to turn marketing data into intelligence still stumps most marketers.

Marketers want easy access to all of the diverse data their campaigns are generating – in a centralized hub with reporting, visualization, and exploration tools that help inform marketing decisions. Sounds like what a business intelligence (BI) solution could offer, right?

Source: data-informed.com
Author: Opher Kahane

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s