Data Scientists’ Critical Role in Marketing Today

Data is overwhelming. Let’s face it.  Most Marketers didn’t learn about using today’s overflow of data in business school. They’re playing a game of catch up.  Marketing leaders are looking to a new marketing role to help them produce actionable data that they can turn into profitable campaigns and customer relationships.

The Data Scientist has emerged as this new critical role in the marketing department. These hard-to-find people can be your tour guides through the complexities of data. They combine computer science, statistics, math, and business skills with creative problem solving and understandable communication to help you make marketing sense of all that data.


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