Growing Your User Base Using Mobile Analytics

No good business succeeds without analytics. In basic terms, this can be as simple as measuring a store’s walk-ins versus converted customers, or analyzing period earnings year over year.

However, in the rapidly growing mobile market a different brand of information is being used to empower developers. From marketing data to game analytics, new tools are being introduced to allow software creators to gain a better understanding of user behavior, and customer experience in order to optimize audience targeting.

Author: Patrick Gerald

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