No good business succeeds without analytics. In basic terms, this can be as simple as measuring a store’s walk-ins versus converted customers, or analyzing period earnings year over year.
However, in the rapidly growing mobile market a different brand of information is being used to empower developers. From marketing data to game analytics, new tools are being introduced to allow software creators to gain a better understanding of user behavior, and customer experience in order to optimize audience targeting.
Author: Patrick Gerald