Forget Big Data–Small Data Is Where the Money Lies

Big Data continues to be a big topic. Experts promise a world where the Internet of Things (IoT) proliferates and tiny, inexpensive sensors collect massive amounts of data.

New, powerful databases coupled with information storage technology and analytical tools offer the promise of gleaning amazing insights and finding patterns we never before imagined. However, for most businesses, it’s still too early to become actual practitioners of Big Data. Some may remember the 2013 findings from research organization SINTEF that 90% of the world’s data has been created in just the past two years.

Author: Fred Shilmover

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