The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy. Data analytics and “Big Data” promise to revolutionise marketing.
Most companies are sitting on tonnes of data from various sources: financial data, mobile data, transactional data, customer research data, behavioural data, social media data, etc. The combination of new analytical techniques, amped-up computer power and instantaneous online resources has resulted in incredibly powerful tools that have changed the game forever.
Author: Joerg Niessing