Beyond Social: How Text Analytics Can Improve Business

There’s been a lot of time and attention dedicated to mining social media with big data techniques. With more than 400 million tweets a day, you’re almost certain to find a trending Twitter topic that’s relevant to you.

But text analytics’ potential is much bigger than social media, and some of its applications may surprise you. Humans can read and process only so much text, but computers can process enormous strings of words.

Author: Alex Woodie

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