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Big Data and Marketing Analytics: How Does It Help Sales? (w/ INFOGRAPHIC)

The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced.

We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles. However, it’s  not only the volume of data changing the business landscape, it’s the velocity and variety of data that is also increasing at a breathtaking rate.

Source: business2community.com
Author: Glenn Gow

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