Big data helps organizations sharpen their batch reporting with the addition of unstructured data, which combines with traditional structured data to produce a more complete picture of what goes on in a business over a specific period of time.
These useful reports enable decision makers to more accurately respond to situational trends. But businesses also want data and analytics that are real-time or near real-time so they can act quickly on. The good news is we are beginning to acquire enough empirical results on real-time and near real-time big data and analytics to see where this data has been immediately “actionable” to businesses, and where it is making a competitive difference.
Author: Mary Shacklett