In this post I take a look at another company that has put Big Data at the heart of its business. This time I’m taking a look at Acxiom – sometimes called the biggest company you’ve never heard of!
You may not have heard of them – but it’s more than likely they’ve heard of you. As the world’s largest processor of consumer information, Acxiom has made a fortune from working out new ways of profiling customers.
Author: Bernard Marr