Like any information, data – big or small – can be used for good or for ill. There’s nothing inherently evil about data; it’s what people choose to do with it that can be beneficial or harmful.
But big data does have some inherent problems that need to be addressed. The first is privacy. Because we never have been able to collect or analyze data on this scale before, we never have had to come up with rules governing privacy around things like your shopping habits, Internet browsing habits or, if you are using a health tracker, even your walking habits. Privacy laws and regulations haven’t caught up with the data-collecting capabilities of big data.
Author: Bernard Marr