Articles

Why Johnnie Walker joined the Internet of Things

With the help of printed electronics and an Internet of Things smart product platform, beverage giant Diageo is equipping its Johnnie Walker Blue Label whisky with smart bottles.

British beverage company Diageo is the largest producer of spirits in the world and owner of some of the world’s most storied brands, including Crown Royal, Smirnoff, Ketel One, Gordon’s, Tanqueray, Captain Morgan and Johnnie Walker. Tradition is a byword at Diageo, but so is innovation.

Source: cio.com
Author: Thor Olavsrud

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