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CRM Retargeting? The Next Wave Of Big Data Utilization For Marketing

Online privacy is already a myth. Our actions on the Web allow brands to follow us wherever we go. How many of you have felt the uncomfortable feeling of being closely tracked while looking for something online and the next moment finding ads related to your search in your Facebook sidebar?

I bet many of you are nodding your heads. We call it “CRM retargeting” in marketing lingo. But before I dive into the subject, let me explain retargeting first.Did You Forget to Buy Something? Essentially that’s the question marketers are asking you when they are targeting you. For instance, you’re on Amazon looking for a season of “House of Cards” but you left without buying it.

Source: forbes.com
Author: Daniel Newman

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