Articles

Let’s go beyond the data scientist and usher in the data artist

‘Data scientist’ was recently named the ‘sexiest job of the 21st century’ but, says Bill Simmons, co-founder, DataXu, marketers now need to be looking towards a new expert, the data artist.

We’ve all heard of the rise of the data scientist in almost every industry, from marketing to medicine to finance – as of March 2015, there were over 60,000 job postings for data scientist roles on LinkedIn, and ‘data scientist’ was named the ‘sexiest job of the 21st century’ by Harvard Business Review.

Source: marketingmagazine.co.uk
Author: Bill Simmons

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